The Three P’s of Getting Traffic You Should Know
There are three basic ways to obtain traffic – pull, push, and product. What are the differences between these three approaches?
Pull
The main approach to get visitors to your site is to apply the pull strategy. This is an approach in which you provide them the motivation to come to you. Pull is done by enticing the visitors, boosting them, and attracting them to you.
There are two basic pillars for an excellent pull strategy
• The risk of such strategies is often time or personnel; nevertheless, you will not be paying directly to obtain visitors.
• Such strategies are all about giving people something valuable that would encourage them to visit the site. Once you stop giving value, then, you will also stop pulling visitors in.
Push
The push strategy is a more aggressive approach compared to pulling. Rather than attracting people, all you need to do is get them and push them onto the site. Maybe someone needs to see a video on YouTube, but only when they see your ad. They may want to search on Google, but not until the payment details are seen. Companies should go out and locate them online and drive them into their products.
Product
The third way traffic will end on your website is via the product itself. You can appreciate how a product can be used to get fresh traffic if you have ever welcomed your friends into a new social network. Everyone who uses the product is encouraged to invite more individuals to use the product.
Tactics for pull and push are types of growth hacking, which rely on redefining distribution When you know how people move digitally, you may value them appropriately, or arm them aggressively on your platform, but you cannot actually bring them on your site if you do not know where people are gathered and what allows them to move (digitally) somewhere.
The third P (product) does not depend on a distribution redefinition (such as pull and push), but relies on redefining what the product is. As mentioned, products may now play a part in the revolutionary acquisition of the consumer in the world's history.
Conclusion
It is important to know that all three Ps function very well when the right person executes them in the correct context. You probably thought that one approach is stronger than the other when you read about the discrepancies but all are in the arsenal of growth hackers. A variation of push-pull and product approaches is actually employed by many companies. This is not the time for a single group to go on a soapbox. Growth hackers are about progress, not only any form of narrowly defined development for purposes that are prior to that.
