Transparency is the New Marketing: Here's Why
Consumers are more intelligent than ever before. The progress of the internet and smartphones means that there is an unlimited quantity of data available to anyone. Thus, brands are no longer able to hide behind logos and fake ads. Consumers are more aware of it. They have become more conscious of what they are purchasing and where they come from.
In specific, younger generations became more conscious of the environmental impact and ethical practices of products on the globe. Sustainable living became more health-conscious and aware. Social media and internet reviews assist in holding companies responsible and making everything public, good or bad. An angry client or negative assessment can unwaveringly tarnish the reputation of a company.
The solution? Transparency of the brand.
Why Brand Transparency Matters
Brand transparency is not an option today – it is a responsibility. The customer would like to understand all about the goods it buys — where it comes from, who produces it, what it is, and they also want to understand all of the businesses it acquires.
Label Insight has surveyed over 2000 clients, showing that 94% of employees are more faithful to fully-transparent products. The research also discovered that 56% of individuals would remain loyal for a brand if it were transparent, and 73% would pay for a fully open product. For millennial moms aged between 18 and 34 years, transparency is particularly crucial, with 86 percent of this demographic claim to be essential for them.
Brand transparency helps not only to attract fresh clients but also to maintain current ones by strengthening confidence and enhancing living fidelity. Transparency calls for effort and intention. It's not something that comes naturally for some companies, particularly elderly ones.
An inner culture of transparency must begin with every company. Leaders within an organization, for their staff to do so, must pave the way; they must be transparent and encourage that culture of transparency. If there are errors, they should be publicly communicated and not pushed. Failure should be acknowledged and considered the way forward.
Information within organizations should be communicated freely and openly. If staff feel confident, they will be more productive and remain with that business.
Conclusion
If you don't already have, generate your organization's culture of transparency and confidence. Release the secrets. Open the communication lines with the members of your team. Trust your staff–and demonstrate your faith in them. They'll also have confidence in you. And do your clients the same thing. Treat everybody as if they were your close friend.
Share as much as possible about where your products come from and why they cost the way they do if your business is based on outcomes. Share some footage of your job group or projects in the background behind the scenes.
